China LED products in the U.S. market are now in an embarrassing situation, big sales volume, but obscure brand identity. China manufacturers output a large volume of OEM LED products to the U.S., while almost few of their brands are well-known or approbative to U.S. people. Lingyun Yu, President of U.S. LED Association, said in an LED industry conference on March 25th, 2014. He also said, on one hand, many manufactures do not know where their products go at last and which kinds of end-buyers their products are sold to; consumers, on the other, could not tell which business these quality products come from.One experienced LED display manufacturer, which has been engaged in LED export business to U.S. for 7 or 8 years, also expresses the same problem. In U.S. market, China's LED exports are at a disadvantage. Their first export is usually started in the cooperation with U.S. companies, or even OEM service, let alone brand value or added value. They do simple process work,
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