LED Lighting Expected to Reach 40% Market Share in 2015

Due to the high energy prices and the impact of Japan's nuclear disaster over the past few years, people all around the world are once again aware of the importance of developing green energy. Although many manufactures have been committing to solar panel's production and improvement on energy efficiency for years, they still could not break the energy efficiency, which is 20%, bottleneck. In this case, people gradually shift their focus to energy saving LED. This trend formed in the second half of 2013, and is expected to step into a breaking growth of LED lighting in the next 3 years.

The first wave of LED industry originated from the financial tsunami at the end of 2008. Samsung released LED-backlit TVs and enjoyed an unexpectedly hot-selling at that time, which opened up to an 18-month growth of LED TVs. LED TV's penetration rate steadily increased, from 3% in 2009 to 38% in 2011. LED share prices enjoyed a globally high rise.

But a big change happened in 2011. Under the government's five-year plan policy, China manufactured a large number of MOCVD, which caused the price collapse of LED backlight; therefore, LED industry underwent a long-time frozen period and adjustment from the second half of 2011. This situation ended by the end of last year.

There are another 3 reasons for LED industry adjustment. First, heat dissipation of LED products remained to be solved at that time. Second, many manufactures who engaged in traditional bulb's production were reluctant to support LED lighting. Third, LED bulbs, for consumers in general, were too expensive to afford. Therefore, the expectation of LED lighting to replace traditional lighting in 2012 failed. This led to the adjustment period of LED industry from 2012 to the first half of 2013.

This frozen period is broke by U.S. company, CREE, in the second half of 2013. Cree officially stepped into U.S. lighting market in mid-2013, and promoted two energy-saving bulbs at a cheaper price, $9.97 40W LED bulb and $ 12.97 60W LED bulb. These affordable bulbs were well-received and initiated a good response in market.

In the second half of 2013, Cree sold over 8 million bulb units, three bulbs per unit. The company's profit was reflected in Cree last year's earnings report. Cree's lighting business accounted from 35% in 2012 to 42% in the fourth quarter of 2013, for the proportion of total revenue, enjoying a 42% annual revenue growth. Many large lighting manufacturers then followed up after Cree. It's expected that the LED lighting's market penetration rate will increase from 8% to 15%~20% in 2014, and the figure will probably reach 40% in 2015.

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